Brand re-development Logo design, identity and application Invitation and Catalogue for Annual Fundraising Dinner Website design
The Alcorso Foundation celebrates the lives of Claudio and Lesley Alcorso and their contribution to Australia's arts community, commitment to the environment and social justice issues.
Liminal Graphics embarked on a new creative design journey in collaboration with the not-for-profit organisation seeking to establish a new identity and brand that represented and communicated what the organisation represents.
It was important that the design approach truly encapsulated the spirit of Alcorso – its personality and its values.
Issues of importance to Foundation members and founding principles were explored before the process of crafting and creating a new identity for the Foundation that was reflective of their mission, beliefs and purpose was meticulously shaped.
The new design embraced the heritage and history of the Foundation yet delivered it in a contemporary and new manner. The new identity was implemented across a range of applications and mediums including a new website and elements for their annual fundraising dinner bringing professionalism, motivation and a new way of communicating with their audience base.
It gave the Foundation greater appeal to a broader base and was an influential and signature means to communicate the great work performed by the Alcorso Foundation.