Stemming from the success of GASP!, the launch of their very own mobile food truck was undertaken as a social enterprise. Operated by Honey Child and Sweet MacQueen, the van roves around Hobart.
Liminal Graphics assisted with developing an identity for the enterprise that blended the love and culture of creole cuisine. Graphics aimed to represent the symbolic nature of female power, comfort food, flavor and red and black. The use of vines and wheat in the form of wrought iron is prominent in New Orleans where one owner has strong family ties. The fleur-de-lis was used prominently to reflect its importance in creole culture.
Adding a further dimension, descriptive text to add further depth to the message was used on the truck for visitors to see:
Hi Y’all! Meegan & I welcome you to our wholesome, delicious, good-for-your-soul Creole feasting. Creole means “blended” and we have taken the best from Southern USA, Europe, Mexico and the Caribbean. Our slow, comfort food is always seasonal with a local slant. Topped off with to-die-for desserts, add a lil’ sass, a bit of laughter and more than a pinch of kitchen voodoo to bring y’all our vicious & delicious cuisine.